Discovering Your Color Personality + How To Relate To Your Clients

Let's chat color personalities!  When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients’ personality. The sweet spot is the perfect blend of both.

So how do you figure it out? Let's dive in!

We're covering:

• Color personalities theory
• Color psychology and branding
• + more!

P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Transcript

Welcome to the visible entrepreneur podcast season five. I'm your host, Michelle Lewis, founder of visibility vixen. I've spent years studying color psychology, branding, visibility and publicity, all geared to help you hit your goals faster than anyone else. I'm a TEDx speaker, Amazon Best Selling Author and have helped 1000s of entrepreneurs worldwide with their visual presence. This season, we're diving deep into color, why it's needed, how to use it in your branding, and how audiences subconsciously and physically react to it. My goal is to help you blow up your brand in the best way to attract your ideal audience, subconsciously, I run two programs, the color course and the visibility lounge. So if you're ready for growth, go to visibility vixen.com To get started today, in the meantime, let's dive into today's episode. And if you think this is a topic that a business bestie, or a friend of yours, or even a relative would love, do me a favor, forward it to them. And let's dive in to this episode. Hey, and welcome to episode two, season five of the visible entrepreneur. Today we're gonna be talking about color personalities. I love this. I know a lot of other people love this. Every time I chat about color personalities, people get so excited. They're like, Well, I think I'm a yellow or whatever. And what I found is that it's just as important when you're figuring out your color scheme to analyze your personality as it is your ideal clients personality, because it actually is a perfect blend of both that will help you come to the best decision. So what I want to chat about today is what are the main four personality types with those colors so that you can start getting your brain juices flowing, start getting excited about this kind of concept, because I found that sometimes when people are having a really hard time with their color, it's because they don't really even understand themselves enough what their strengths are, what their teaching style is, and how they relate to their ideal client. So this is going to be a lot of fun, we're gonna dive in before we do if you have not taken the color quiz, I highly recommend it. This is going to help you understand if you are on the right track. If you need to do some rebranding, it's going to give you some clarity, it's only going to take you two minutes. So I'm going to link that below. If you're listening and you're already on safari and like can you just give me the link visibility vix.com forward slash color quiz. Okay. Alright, so we're gonna dive in. This is Carl Jung's theory on color personalities. So if you want to look that up on your own, you absolutely can, I will be including a graphic for your convenience. So you can see that below, inside of the shownotes. But specifically, I want you to look at what are called the Four psychological primaries. And those are red, blue, green, and yellow. You may have already known that that might be new to you. But all that pretty much means is that each one of those colors hits the body in a unique way. That's it. And because, as we know, we are multi dimensional creatures, we're physical or emotional, we're spiritual or mental color affects us in the same way. Specific tones of color, which is in its scientific form, frequency hits are different aspects of self in different ways as well. So if you study color medicine, this is a really fascinating phenomenon. You don't need to know it for today's lesson, I promise. But I think it's something to note, because it's something that a lot of us are not aware of. But you can do pretty incredible things with color. Certain people wear certain colors during the week to give them energy or motivation or connection or peace. So it's really fun when you start getting more into this concept, because you'll notice your daily choices changing. And it's like if I'm going to meet someone new at a coffee shop, I'm most likely going to wear purple, because it's the color of relationships. And it's going to help them to feel more connected to me. So it's just really interesting. What you can do with this. So let's go over the four main types. Like I said, we have red, blue, green, and yellow. So depending on where we lean, and you've probably done this with archetypes, or the what's the one that has like the INFJ and all those different personality, the 16 personalities test. So we're going to go through these if you are red, if you are a red personality, you are more assertive, strong willed, purposeful, bold, decisive. Positive, I would say sometimes positive I think driven is more key for that and can be a bit more demanding. So if you have a more naturally aggressive and bold personality, you are most likely a red. There's nothing wrong with any of these types. Okay,
I'm a red, so don't get upset. All right. If you're a blue, let me just say if you're a red, you're more on the extroverted and thinking side of things. Okay? If you're a blue, you're more on the introverted and thinking side of things, kind of like two sides of the same coin. But if you're blue, you're a bit more analytical, objective, detached, unbiased, more formal, more cautious, more precise, deliberate, and questioning. So if you tend to, I'm kind of between these two, I have to say, right, because I'm a bit more assertive. But if you are a little bit more, uh, I don't want to say emotionally detached, but you're not necessarily when you're making a decision, your emotions don't really come into it a ton, right? You're more like, Okay, give me all the information. And I'm going to make the best decision for everybody based on that information. Make sense? Okay, so let's then go more towards the introverted and feeling side of things. Remember, we were at thinking with red and blue, now we're going to be at feeling. So if you're green, you're going to be more feeling and introverted, you're going to be more still tranquil, calming, soothing, caring, encouraging, sharing, patient and relaxed, makes sense, you're going to be more on the kind and caring side of things, you're going to be a little bit more peaceful in the day to day, that is more of the green personality, than on the opposite side of that, but still in feeling is more the feeling extrovert, and that is yellow. Yellow means you're more sociable, more dynamic, more outgoing, more demonstrative. You're an enthusiast. You're cheerful, uplifting, spirited, and persuasive. So because you're more on the extroverted side, you have some similarities to read, where you're more, you know, persuasive and outgoing, you're just more on the feeling side of things than the thinking side of things. Whereas if you're green, you're feeling but introverted. And if you're blue, you're thinking but introverted, kind of making sense. So we've got kind of more of this power house, in the red, that's more extroverted and thinking, we've got more of the intellectual in the blue, which is the thinking and introverted, then we have the more caring and warm as the feeling introvert. And we have the more emotional and outgoing in the feeling extroverted of yellow. I hope that that's making sense. I know that's a lot to take in, feel free to rewind, if you want to take some notes. But what's important about this is I want you to figure out what is your most dominant now, so people go through this, they're like, Oh, I'm a mixture of one, two, and three, I'm like, No, what's your primary, you got to pick one, I get that we all have aspects of all of these. But you need to pick one. Because for example, if you have been marketing your business, as a yellow, light, and optimistic and cheerful and outgoing, and all these things, but you're really a blue, you're more intellectual, you're more introverted, there's going to be a natural problem with your brand, right. And what we're going to talk about next is identifying our ideal clients. If we're thinking that they're reds, but their greens, our marketing is going to suffer, right? Branding and color psychology works hand in hand, as the foundation to then lay your house those building blocks with visibility, and then publicity. So we have to get this right, because this is the core of our visual presence. In order to get that right, we should be able to understand ourselves really well, and our ideal client. So decide on the one thing that you are, and then I want you to identify the primary color for your ideal client. Now a lot of people say okay, well I tested for red, and then my clients are yellow. So are my branding colors writing yellow? No, this is just the basis for you to start understanding correlations. And for you to be able to more powerfully understand your innate gifts, your ideal clients innate gifts, okay? So start thinking about it, figure out, okay, where do my people land? So for me, I'm more of a red eye. Sometimes I instinctually think I'm more of a blue. But I took this, I gave it to the people who are closest in my life and they're like, Who are you kidding? You're a red. So sometimes we need an outside perspective, to get a little bit more clarity.
So who do I attract? Who are my ideal clients? Of course, I have a mixture of all of these right? But I tend to attract attract more of the green and yellow. If I had to choose one, I would probably say the yellow. Because I do tend to attract people who, once they get these keys, their business explodes. And it's because they're much more outgoing with their visibility naturally. So once we're able to tweak a couple things, once we're able to get some of the tech organized, because they're usually not organized at all with tech, then they're just like, they're a racehorse. And off they go. Of course, I get some more of the greens too. But I would say primarily yellow. So this exercise is to help you understand yourself a little bit more in your business, and your ideal clients a little bit more. That way, as you go through the process of answering these different questions about them and yourself, you're going to have some good stuff to pull from. If you if you're thinking you know, Michelle, I'm more on the Getting Started side of things, or in the pivoting my business, I'm not super clear on my ideal client, time to start looking for people who you think would be ideal clients and getting them on calls and talking to them and getting to know them, right? Don't just send them this picture, and be like, hey, what do you think you are, right? Because sometimes people don't know. And they don't measure themselves accurately. So we want to make sure that this is accurate. And this is going to help you as we move forward in this season of the visible entrepreneur. If you enjoyed this episode, I would love if you would share it with a friend. If this is something that you have found your results for, please let me know. Tag me in Instagram stories, you know, save this image, throw it up, let me know. Send me an email or join the visible entrepreneur Facebook group, we would love to hear what revelations you're taking away. And if you're ready to jump into this and completely rebrand if that is the step that you know is next for you. Either launching or rebranding yourself, please join us in the color course you can find that visibility vixen.com We would love to have you this way you can get this analysis done. And you can be launching your brand in 30 days or less. In the meantime, more fun questions and exercises we have ahead this season. I'm excited to show them all to you. In the meantime, have a great rest of your day. And I will see you soon. I hope you love this episode as much as I did. Now we're all about building a tribe here as the visible entrepreneur, so be sure to subscribe, leave a five star review and then head on over to the Facebook group. It's a great place where you can practice your video, live stream and really enjoy the community that we have built. In the meantime, I'll see you in the next episode. Now get out there and get more visible