The 5 Key Messages You Need For Your Daily Visibility Content Strategy

August 02, 2021 Michelle Lewis - Visibility Vixen® Season 4 Episode 15
The 5 Key Messages You Need For Your Daily Visibility Content Strategy
Show Notes Transcript

Messaging is one of the key aspects of making sales in your business. When your messaging is effective, you won’t just attract your audience on autopilot, but they will feel permanently aligned to you + whatever you sell.

There are a few essential  messages I'd like to share to share with you, so be sure to incorporate them into your brand!

In this episode, we're going over:

  • Mission statements 
  • Belief statements
  • Hero stories
  • Value stacks
  • Brand videos

P.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for the 90 Day Visibility Plan masterclass FOR FREE here!

welcome back to the visible entrepreneur. Today we're going to be talking about the five key messages you need in your visibility plan. A couple of these you may not be familiar with, so I encourage you to stay tuned. Are you ready to get your brand seen worldwide, ready to learn the exact strategies that have made millionaires want to know the secret software's I use to save time, energy and keep things running and profitable with the minimal team. It's all here on my show, the visible entrepreneur, I'm your host, Michelle Lewis, founder of visibility vixen, after hitting the top of the charts in France, the UK, Australia, Canada, and Singapore, the visible entrepreneur is back for season four with some of the biggest names in the business. I'm asking them to spill detailed information about what made them so successful, specifically, their traffic and income generators. That way you can take notes, study the strategy that will work best for you, and see success in your own lead and revenue generation. We're all about honesty here. And I'll never stop working to get you the support you need, and pushing you to give back
to the planet.
After all, entrepreneurs are changing the world. Welcome back to the visible entrepreneur. Okay, so when people talk about visibility, it can feel like an overarching, complicated, overwhelming topic, right? Because it can mean so many things. It can mean marketing, your social media plan, your email marketing, it can mean your different appearances, just all kinds of things. So what I wanted to talk about today are what are those five key messages that you need to have in your arsenal that really bleeds out into any visibility plan that you can create. These are some time tested techniques that I've built over the past couple of years. And I think that it might really help you, no matter where you're at in your business journey. If you're first starting out, this is going to give you some great resources to have a firm foundation. If you've been doing this a while but are still kind of struggling feeling like you're just kind of in a lifeboat on the ocean without a rudder. And without an engine, then this might be really helpful for you to get a little bit of clarity and be able to pivot some of your planning. So the first thing before we get started, I want to encourage you that if you if you have not taken the visibility sprint masterclass encourage you to do so that's going to give you even more clarity than what I'll be talking about here on the show. So you can find that at visibility forward slash sprint, so I'm gonna leave that link below for you as well, just in case who knows if I'm saying the right one at this point, right. So here we go. So the first message that you want to have in place is, you guessed it, your mission statement. This is a one sentence encapsulating who you are, who you serve the results you get them and your offering. This is something that you're going to need for every part of your business, your social media accounts, your press page, your website, every offer page that you have, in your pitch plan in whatever you get featured summit's guesting spots. I use it everywhere. And I remember way back in the day. I got on this clarity call. And I don't know if you've heard of her before Lexie D'Angelo, she was offering free clarity calls. And we got on the phone and she's saying Okay, so let's give clarity to who you are and what you do. And I remember going on this, this long winded, ridiculous thing. And she was like, that took way too long to explain. And she was absolutely right. It took me time to figure out this formula, which I will give you right now. So grab your pen and paper. Because even if you think you have your one liner, chances are this one is going to blow it out of the water. So here's the sentence. I'm a title, who helps ideal client result result result through signature offering. This is hard to perfect. My students struggle every week. They're like, Well, how about this, like, nope, is too long. We got to cut it down, cut it down, cut it down. So if you're thinking about like, okay, Michelle, but I maybe I'm gonna give this a go. Maybe not. But like, what's a good example of a mission statement? I'm going to read you mine right now. So I'm a visibility expert who specializes in helping floundering brands identify their unique brand color, inject meaning into their messaging and attract their dream customers through my signature color course. And you may say, Well, Michelle, but you do more than that. You talk about disability, you talk about publicity,
blah, blah, blah.
I'm very much aware, but for the most part, I can tweak my mission statement if I need to, if I'm talking about visibility or whatever. For the most part, I focus on the first step of the journey. I'm going to be taking my ideal client which is colors ecology. So give this a couple of tries is going to take you at least four or five drafts to really perfect this. But I find that this is the way to start with your visibility plan, having a mission statement in place that you feel clear about that can be your one sentence introduction, wherever you go, is incredibly key. So keep that in mind as we move forward into number two, which is your belief statement. I don't see enough brands doing this. And I think that it's really a disservice because especially now we are in saturated markets, right? It's not 1995 anymore, we have so much going on so many competitors. And the thing that can really differentiate us isn't just what we do, we did that a little with the mission state but but still we're you know, we're in a what they call a red ocean, right? So a belief statement goes even deeper into what you believe and what you want to see, in my opinion, change in the world. So this can be incredibly powerful. And this is the process I take every visibility lounge member through because it's important to know not just the immediate why of why you're doing this, which could be family, finances, circumstances, wanting to retire your spouse, whatever it may be. But going even bigger, what are you going to do with your revenue to help support change in the planet. We're all born with that specific twinge of what really breaks our heart of what's happening in the world. And I would like to think that we all are brought into being entrepreneurs to actually see those changes. So for me, it's Samaritan's Purse, here's a card they sent me for last month's donation. I really love what they do in the world. And so this is where 10% of my paycheck goes. And it doesn't have to be 10%. If you're saying, Well, I'm not making enough recurring revenue in my business yet $1, we can all give $1. Right. So start small, work your way up. And with this belief statement, all you're going to do is write down what you think is different about how you were created what's on your heart to change in the world. And where you plan to give to help enact that change how powerful and if you can put it into a social media post, share it, people want to know your heart, and they want to know why you're different, I found that this does a beautiful job. Alright, now let's move on to number three, the third key message that you need in your visibility plan and that is a hero story. People need to know where you came from. And what made you get into this industry. If you know I said, Oh, I was an actress and I was successful and all this stuff. And then I got into visibility, who's going to give a crap, right? No one's going to care because they're gonna go You are so unrelatable blah, blah, blah, right. But if I talk to you about how I had such visibility blockages because of injuries in my childhood that I became a stand in. So I was in front of the camera, but not when it was actually recording, and how that program my subconscious to hide and not be seen. Then you're going like, Oh, that's interesting. I can relate to you know, bullying, I can relate to not wanting to step out there I can relate to not wanting to be seen. I'm positioning my story in a way that people who have similar struggles can relate to it and go, that's the person that I need to coach me out of this, right. We all have a beautiful hero story and what I encourage you to do, you don't need to go into every single struggle you've ever had, right? This doesn't need to be a telenovela. It just needs to be the pieces that relate to this real visual part of what you do. And I find that being able to just take a couple of those key stories can be incredibly powerful to help your audience go.
That's my
right person. And that's the goal, right? All these things. When we talk about visibility plans, we're talking a little bit about messaging today. And it's because just those little tweaks can make the biggest difference in the world. So I want to take a break here. Hopefully, if I'm writing these things down, getting the ideas down as you can maybe you're doing it in the notes or your phone. Would you do me a favor? If this is resonating with you? If you're finding these tips helpful, would you take a screenshot of this episode and share it with me on Instagram? tag me visibility vixen, and let me know what piece of these messages you're going to enact in your visibility plan. That would absolutely be incredible. And I cannot wait to see them. I promise I will reply back, it helps me know that I'm creating content that is resonating with you and helping you on a weekly basis. So thank you for doing that. Okay, so let's move on to number four. The fourth key message you need in your visibility plan is your value stack. And you may be saying well, is that really a message it is so much clarity. It comes from your ideal client, knowing exactly what you offer and what those tiers are. So you can also call that a value ladder if you want to. But what I want you to do in terms of this being a key message is I want you to write down the ascension of where you take your clients from free to your highest paid offer and it should be very congruent, right? We've talked about that before, and make that into a visual representation. And I want you to share that on your website and on your social media. I want you to test this and see how people respond. Because most of the time, people don't understand exactly what we offer. So take another look at your website go Okay, is it clear on the homepage? Exactly? What I do is my mission statement, there is my belief statement, there is my hero story there or on my about page, and then go, is it clear what I offer? On my homepage in my shop? Is it easy for people to buy from me on my social media links? Whether you use link tree or social tab or whatever? Is it clear Can someone go direct to that sales page or checkout page, we need to stop making it such a mystery of how to buy. This is a way to enact a really strong visibility plan by having things be obvious to your ideal
So take some time and do that. I'd love to see it. So tag me in it so I can see when you have this rockin and rollin. Okay, last but not least, we're going to talk about your brand video. I know I've talked about this before, but it's something I don't want you to forget. And we tend to look at the work involved in rolling. I'm going to do that next quarter. But chances are, it's not going to get done. And what really sucks about that is that a brand video
is has so
much power. It can be put in so many places, right social media, your website, you're on YouTube, on Pinterest, even it can be put on your press page. I mean, it is just such an evergreen resource. It's something you're going to adjust probably every year or two years. But it's such an incredible resource to share. Because it encapsulates everything we've been talking about today in one two minute video. So if you've been putting off the brand video, I'm going to kick your buttons in here and say, go out there and start making it now because you're not going to regret it, you're going to be so relieved when it's done. And it's going to enable you to share in a way you haven't shared before. It's something that you can put on your website. It's something that you can put on social media. It's such a beautiful thing that you can do. What if someone opted into your list, and on the thank you page, they had your brand video on ways to connect with you, right? It's that engagement with your ideal client, which is so incredibly key. So I think I've given you plenty of homework today. This is probably one of those actionable episodes we've had in terms of me setting you to go and do your homework. I want to encourage you to do that. Please let me know what your biggest takeaways were. I want to keep up with you on your journey. And remember, if you have not signed up for the visibility's print masterclass, be sure to do that I will share the link below. I believe the link is visibility vixens comm Ford slash sprint, so be sure to take that class. And if you're ready to go in depth with these strategies, times 100. I want to invite you to join the visibility lounge This is a signature program I have created that will take you through all the aspects of visibility and enacting an incredible visibility plan. So you can start bringing in traffic subscribers and most importantly, revenue. Then once this is in place, you'll be able to move into PR and we can talk about that later because we've got tons of offerings there as well. At my new brand, the publicity place which I am launching with my friend Kristin marquet, who is a publicist in New York City, you may recognize the name because I released a book with her a couple years ago called publicity jumpstart. So if you are interested in joining the visibility lounge program, we would love to have you here you can look that up at visibility vixens comm forward slash visibility lounge In the meantime, sending you off to complete your homework tag me share with me so I can celebrate your progress. And next week, we're going to be bringing in a guest who is going to show you so much incredible stuff about being a best selling author. So I will see you then have a great rest of your day, get out there and be more visible. I hope you love this episode as much as I did. Now we're all about building a tribe here as the visible entrepreneur, so be sure to subscribe, leave a five star review and then head on over to the Facebook group. It's a great place where you can practice your video, live stream and really enjoy the community that we have built. In the meantime, I'll see you in the next episode. Now get out there and get more visible