Must-Haves For Your Message Marketing

June 14, 2021 Michelle Lewis - Visibility Vixen® Season 4 Episode 10
Must-Haves For Your Message Marketing
Show Notes Transcript

Visibility is what you're doing online to grow your traffic, subscribers + revenue. A huge part of that is the message you're sharing online daily. There are some personal MUST-HAVES regarding messaging that I'd love to share with you!

In this video, let's dive into:

P.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for free here!

Are you ready to get your brand seen worldwide, ready to learn the exact strategies that have made millionaires want to know the secret software's I use to save time, energy and keep things running and profitable with the minimal team. It's all here on my show the visible entrepreneur. I'm your host, Michelle Lewis, founder of visibility vixen. After hitting the top of the charts in France, the UK, Australia, Canada, and Singapore, the visible entrepreneur is back for season four with some of the biggest names in the business. I'm asking them to spill detailed information about what made them so successful, specifically, their traffic and income generators. That way you can take notes, study the strategy that will work best for you, and see success in your own lead and revenue generation. We're all about honesty here. And I'll never stop working to get you the support you need, and pushing you to give back to the planet. After all, entrepreneurs are changing the world. Welcome back to the visible entrepreneur. Hey there, and welcome back to the visible entrepreneur podcast, we're going to be continuing with another solo episode, and diving deeper into what I'm covering inside of the visibility lounge program. For those of you that have been listening, you know that I have actually redone everything with my membership, formerly called the visibility lounge, which is now turning from a membership into a program called the visibility lounge program. The reason for that being I cover so much territory that I actually decided to split, where I'm only talking about visibility inside of the visibility launch program. And then we'll soon be releasing a publicity program and also a color course, you're probably saying, well, Michelle, that seemed pretty obvious to me. Like it makes sense. The visibility lounge should just cover visibility. And the truth is, you're absolutely right. And as I'm sure you've been relooking at your value ladder, maybe over the last year, things have been pivoting and shifting. And so I'm doing the same thing, a leap in with both feet first, just trying to get it all done. So I literally am in the living room on weekends recording with a teleprompter, our Sony A seven, we just got a Rode mic, so I don't have to wear a love anymore, which has been so great. And then I spend the week editing and getting these videos up so that my students can now look at the program. with fresh eyes. It's been really exciting. And I've had a good time coming in here to the podcast to keep you updated on what I'm doing and explain some of the things that I'm covering in the lounge program, which I think are really essential to understand when it comes to disability. So in the last solo episode, we covered visibility, personalities, and productivity styles. That was really important because you need to understand what are your natural strengths and weaknesses when it comes to visibility? And also what are your productivity styles in terms of how you're actually going to plan it out. There's no sense in having a huge visibility plan, but not understanding what your master and minor cycles are in terms of energy flow, where you can actually get it done. So now that we've covered that this week, I want to talk a little bit about messaging. I think it's really important that we cover this because especially now people say visibility, and you think of so many things, it can be confusing. And a lot of times people bleed publicity into visibility, which we know is wrong, right? visibility is what helps you build your audience for traffic subscribers and revenue, right publicity is what you do on other people's platforms to build your level of expertise, but does not guarantee income. This is why you probably get it all the time when you put those hashtags out on Instagram and stuff. And people are like, give us this much more feature you on Yahoo or whatever. And we'll grow your account by this much and you're you probably roll your eyes, but a lot of people fall for that because they think this will finally make me money and get me seen. And at least for me, like we've talked about, I'm not a unicorn, I'm more of a bootstrapper I have to put in the work and the energy. It doesn't magically happen for me. But I have found a system that works that because of the visibility strategies I execute I do get the monthly traffic subscribers and revenue and it keeps growing right and that's what we all want. So today let's dive into messaging. Where I like to start is 100% with the mission statement. This is a one sentence explainer of who you are, what you do, who you help and the results that you get for your clients or students. A lot of people can't say this in one sentence, and if they do, it's relatively bland, right. I'm a female entrepreneur who helps women expand their destiny tap into their goals and live their freest life, right? It's something like that very generic, very bland. And the reason why we want a strong mission statement is because we're going to be using this everywhere, right? We're gonna be using this, not only on our social media profiles, but on our blog, in our website, on our press page, pretty much everywhere, wherever we introduce ourselves, video, live streaming, podcasting, blogging, whatever. So this is a very important statement. It's also important because let's say you're on a discovery call, this is a great way to introduce yourself. If you're guesting on a podcast and they say, Hey, you know, Rebecca, tell our audience a little bit about yourself, instead of going on for two minutes about your story, you can give them this chunk of a mission statement, and they can then prompts a question from that mission statement or going oh, my gosh, so tell me a little bit more about this. Right, it's a more interesting conversation. So mission statement, absolutely key and vital to be able to deliver, because it's going to help you with your visibility on so many different platforms, right and communicating with your ideal client. The next thing that I think is really important, is a belief statement. I think making it really clear to your audience exactly what you believe about yourself, about who you help about the planet as a whole. And what you're passionate about, is so important to differentiate yourself when someone is looking for someone to align to. So if on social media, you haven't yet shared, those different places that maybe you give, or you really have a burden, let's say, to plant a million trees in your lifetime, those are really unique belief statements that people will align to it will help attract. So I think it's also very important to put your belief statement together and to share it. And to put it on social media and on your website, under your about me section, really a great way for people to tap in to your messaging and figure out whether or not they align with you. Another thing that I think is really important to do is to define your hero story. Now, if you've read Donald Miller story brand, he is a fellow screenwriter and he encapsulate it perfectly. That really, we are not the hero, right? In this case with our customers, our customer is the hero. And that's why it's so important with your messaging both on your website and in your visibility vehicles. To make your audience the hero they need to be able to understand and identify your story in their perspective. And that's what makes the hero story so interesting, because a lot of people tell me, well, then what exactly should I share. So this is what I tell them. The way that I share my hero's story is that I do it very specifically to what I'm being asked about. So let me give you an example. If someone's asking about the visibility lounge program, then I'm going to talk to them most likely about my history in Hollywood and how that acting coach told me, I was too ugly and overweight to be on camera, and what that led to in terms of my insecurities so that when I launched my online business, I had a lot of fear a lot of blockages and I had to discover piece by piece, what would be the best vehicle for me to express myself, and how I experimented with video and podcasting and blogging until I found the right system that worked for me. If someone's asking me about the color course, then I'm going to talk more about my history with TV film color specific with watching what production designers did in those movies and TV shows, and also how I worked a little bit with color medicine in or biology and studying how light spectrum colors affected certain plants to give them healing properties. When I was healing my body from some chronic illnesses, and how that gave me a unique formula for color to decide on my brand colors, and then how I shared that with my students. And it revolutionized our brand and how people were attracted to them. Making Sense. I'm pivoting my story to be relatable to the audience I'm talking to specifically I'm still giving my story. But it's in a way where someone who's listening would be able to go Oh, well, that's interesting are Oh, I can really relate to that insecurity or someone's saying this to me, right? So that's what's really interesting is if you can figure out the different things you'll be asked about, maybe it's your different programs and opt in. Maybe it's an experience you had in the past. And if you can weave that story into something your audience can really relate to and feel like oh, maybe I can get that result too. That's going to be really really helpful for attract putting them into your sphere to get you guessed it more traffic subscribers and revenue. So that are those are the beginning parts of messaging that I think are really important to get clear. We've also talked on this podcast about brand videos, I think those are crucial. We do teach that in the program step by step. Because back when I started in 2016, no one had a brand video, no one even knew what it was. I was used to building them for actors and directors and producers. And so that's why I started doing it in this space. And I'm so excited to say that it's really taken off, and a lot of people are doing it now. And I think it's crucial, because it gives your people a screenshot when they come to your website or be able to see you and see what you're passionate about and relate to you. And convert also is really a great converter on a press page to get you booked. And we've talked about that before. So moving on from the brand video. Now let's talk a little bit about your value ladder. I think this is important to get clear early on, because it's going to help focus your path. A lot of my students struggled with this because even though I taught about funnels, they were seeing their way, okay, and they were making multiple funnels and testing and it was like, okay, we really need to get down to the basics of having one crystal clear funnel, so you're not feeling drained in too many ways, if that makes sense. So if you're able to sit down with a white sheet of paper, and figure out the ascension that you take your clients from opt in, or low cost offer all the way to your high cost offer early on, it really helps to focus your efforts. And it also helps make you money faster, right. So that's what I would encourage you to do. As we wrap up this episode. We've talked about you know, your mission statement, your belief statement, your hero story, your brand video. So now, the most actionable tip I can give you is to sit down and build your value ladder. What's the journey you take your ideal client on what freebie what low cost offer what medium cost offer what high cost offer. So a good example is someone maybe has their freebie. And then they upsell them into a $7, let's say meditation, which then upsells them into their medium offer, which maybe is a $200 course. And then a sends them into their highest cost offer, which is maybe one on one coaching. Having that really clear then helps you when you go to your website, which is the last part of messaging to figure out, if someone comes to your website for the first time, can you take them all the way through that journey so that once they opt in that email sequences in place, and maybe the thank you page to get them into the low cost offer, which then puts them into an email sequence to take them into your course, and then into your one on one coaching, being able to sit down and map this all out from start to finish, I think is incredibly key. It makes sense. It makes you more money. And it helps you as a CEO feel more clear in terms of exactly what you offer and how people are going to get there. And the great thing is, as you look at your website traffic and how many people have opted in and up sold, etc, you're able to see where the leaks are. So if people are maybe buying your $7 product like hotcakes, but they're not buying your course you can figure out is it the messaging and naming of my courses that need to be tweaked? Does the sales page need to be tweaked? Does the email copy need to be tweaked a little until you get it where you want it maybe the price needs to decrease or increase. These are all ways that you can test but you have that journey in place so that you can do the testing. And that is what is so important. So I know this is a lot of information. But as I put this stuff into the visibility lounge program, I want to share it with you so that you can either have some great ideas and take them away from this episode. Or you can go I think this program is right for me. And you can always shout me out on Instagram, slide into the DMS let me know I'd be happy to chat with you about it. But it's important for me that you at least know what to do next with your visibility plan, that you're not assuming that visibility is just you posting on social media every day, or you emailing your list once a month, it has to be a cohesive strategy that's consistent. So that means you have content either set to publish or you're recording it every week to release and there are ways to automate that I'll talk about that in future episodes as I'm building out lounge 2.0 but in the meantime, if all you get today is to either write your mission statement, or to build your value ladder, I will be a happy girl. Maybe it's a brand video. Either way, tag me let me know your progress. I would love to hear it. And if you have any questions reach out and let me know. That is what I'm here for. In the meantime, I will See you in the next episode where we are talking with a dear friend of mine Miss Chelsea Kenny on. She's going to talk about growing her sales funnel through organic offers. And she has some really interesting perspectives that I think you'll love. And we're going to be continuing the blonde revolution since all my guests lately have been blonde, and I will see you there. I hope you love this episode as much as I did. Now, we're all about building a tribe here as the visible entrepreneur, so be sure to subscribe, leave a five star review and then head on over to the Facebook group. It's a great place where you can practice your video, live stream and really enjoy the community that we have built. In the meantime, I'll see you in the next episode. Now get out there and get more visible.