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321 | How To Pivot From Public Speaking To Podcast Guesting | The Visible Entrepreneur

April 06, 2020 Michelle Lewis - Visibility Vixen® Season 3 Episode 21
VISIBLE ENTREPRENEUR
321 | How To Pivot From Public Speaking To Podcast Guesting | The Visible Entrepreneur
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VISIBLE ENTREPRENEUR
321 | How To Pivot From Public Speaking To Podcast Guesting | The Visible Entrepreneur
Apr 06, 2020 Season 3 Episode 21
Michelle Lewis - Visibility Vixen®

Hey there! Today, I want to chat with you about what to do if you planned on public speaking - but due to world events - need to pivot to another visibility strategy.

My recommendation? PODCASTS!

Right now, there are over 850,000 active podcasts + over 30 million podcast episodes!

  • 1/2 of all US consumers listen to podcasts, 32% listen monthly + 1/2 are more likely to buy from a brand based on hearing them on a podcast
  • 82.4% of people spend over 7 hours a week listening to podcasts
  • 50% {60 million} of all US homes listen in
  • 32% of monthly listeners earn over $75k
  • 37% earn over 100k
  • 45% earn over 250k
  • 58% of people in South Korea listen to podcasts
  • 40% Spain
  • 33% USA
  • 36% Sweden
  • 33% Australia
  • 30% Italy

There are a few pivots you'll need to make from public speaking...

Like giving more than you get, getting your opt in + funnel up + running + making sure to not dominate the airwaves by speaking in short segments.

Remember, the #1 reason people listen to podcasts is to learn something new!

If you're ready to learn how to book podcasts yourself {you go getter, you}, awesome! I'll teach you step by step inside of The Visibility Lounge: http://visibilityvixen.com/visibilitylounge

If you'd rather we did it for you, great! Book a call with us here: http://visibilityvixen.com/agency



Show Notes

Hey there! Today, I want to chat with you about what to do if you planned on public speaking - but due to world events - need to pivot to another visibility strategy.

My recommendation? PODCASTS!

Right now, there are over 850,000 active podcasts + over 30 million podcast episodes!

  • 1/2 of all US consumers listen to podcasts, 32% listen monthly + 1/2 are more likely to buy from a brand based on hearing them on a podcast
  • 82.4% of people spend over 7 hours a week listening to podcasts
  • 50% {60 million} of all US homes listen in
  • 32% of monthly listeners earn over $75k
  • 37% earn over 100k
  • 45% earn over 250k
  • 58% of people in South Korea listen to podcasts
  • 40% Spain
  • 33% USA
  • 36% Sweden
  • 33% Australia
  • 30% Italy

There are a few pivots you'll need to make from public speaking...

Like giving more than you get, getting your opt in + funnel up + running + making sure to not dominate the airwaves by speaking in short segments.

Remember, the #1 reason people listen to podcasts is to learn something new!

If you're ready to learn how to book podcasts yourself {you go getter, you}, awesome! I'll teach you step by step inside of The Visibility Lounge: http://visibilityvixen.com/visibilitylounge

If you'd rather we did it for you, great! Book a call with us here: http://visibilityvixen.com/agency